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Here’s a great article in the NYT Magazine (get your physical copy on Sunday) by Adam Fisher about everything maps.

“You don’t see anybody competing with Google on the level or quantity of their mapping today,” says Coast, who now works as a geographic-information professional. But, he adds, “that’s because it’s not entirely rational to build a map like Google has.” Google does not say how much it spends on its satellite imagery, its planes, its camera-equipped cars, but clearly it’s an enormous sum. O.S.M., by contrast, runs on less than $100,000 a year. Google’s spending is “unsustainable,” Coast argues, “because in the long run, this stuff is all going to be free.”

And, my favorite:

In June, Google bought the popular social-mapping app Waze for close to a billion dollars. The product can be thought of as a Twitter for traffic jams…