Simplify Your Messaging For Success

Simplifying your messaging will help it spread. Here are examples:

I just caught this Adidas ad where they are messaging a relationship between Adidas and “future”:

It reminds me of something I’ve been working on with a few people – simplicity in messaging.

If you can at all do it, just use a single word in you messaging like Adidas did with “Future”. You can see this in all the best brands.

Simple messages are easier to remember, repeat and pass on. The more complicated it is, the harder it is to remember. One word is about as simple as you can go. They also let you self-identify: The word “future” means one thing to me and another to you, and we can both associate that with Adidas without conflicting.

Longer messaging complicates things and makes it harder for someone to associate. If Adidas went from “future” to “great future”, “future now”, “future fast” or anything else there is little value-add in the additional word. It would be complication for complications sake.

Another great example is Coke and “Enjoy”. Charlie Munger talks about Coca-Cola’s association with all things positive in this great read. The goal is very simple and Pavlovian – Coke wants to be associated with every positive thing in your life. Christmas? Coke. Party? Coke. Enjoy? Coke.

And of course Obama and “Hope”:

Obama Hope Messaging

I’ve asked many people now to name a product when prompted by “Enjoy” and nearly everyone says “coke”.

Positive, open-ended and meaningful words that people can ascribe their own meaning to will help you push your message. Some of them are even more subtle, consider Amazon and “Smile”:

Amazon Smile Messaging

They don’t even say it. Subliminal can be powerful at the disadvantage of people perhaps missing it entirely. The more famous FedEx hidden arrow illustrates this:

FedEx Hidden Arrow Messaging

Here’s one I made for United by modifying their United/Continental branding and adding “Arrive”:

United Arrive Messaging

“Arrive” is a wonderful word to add to a travel brand. I was going to add “Secure” to McAffee’s branding but they already did it:

McAffee Secure MessagingHow about a VC firm like Bessemer? I like “Innovate” over the more descriptive “Venture Partners” (which is the original):

Bessemer Original Messaging

Bessemer Innovate Messaging

Want help simplifying things? Book a free consultation.


Designing & 3D printing a coffee mug


Intex make these above-ground swimming pools for about $80. For some reason, I like the edge curvature of the water pressing on the side of the pool wall. Look at the extreme left and right of the pool, that’s what I’m talking about. There must be some nice mathematics behind describing that curve. I have this fantasy of making a coffee mug out of it.

I made this horrible image by cutting and pasting:


One issue is that all the pictures of these pools are from above them, it’s hard to get one edge-on. But, the horrible picture gets the idea across.

As a next step I hired a wonderful architect and designer to help turn the thing in to a 3D model:


From there, some photo-realistic renderings:


This was evolved a little in to something printable. Shapeways lets you print in some beautiful porcelain materials. Here’s a screenshot of the thing on shapeways:


The shape ways materials are nearly sublime. Here’s a sample of ceramic in Cobalt Blue, which is what I’ve ordered the mug in:

screen-shot-2016-09-10-at-8-50-31-am This, I stress, is only version one of the mug. There are a number of things to work through; the size, the wall thickness, the handle, the curve shape and so on. By 3D printing it, I can play with an actual copy.

And so can you, if you want. By clicking a few buttons, you can buy one on shapeways:

It is kind of expensive to print in 3D relative to buying a mass-produced mug at a store, but way cheaper than it used to be to prototype things. Really, it would be near-impossible for me to go do this without shapeways.

My copy of the mug should arrive in a couple of weeks, and I’ll post an update then on what the version 2 iteration will look like.

The Herpes Theory of Government

A new virus tends to kill everything it touches. Think Ebola. Big news, hazmat suits, death everywhere.

If a new virus doesn’t kill everything then it probably isn’t a new virus, and it certainly isn’t news. Therefore for you to know about it, it has to kill everything, otherwise you’d never hear about it. The same way you don’t hear about the nuclear war that didn’t happen yesterday.

It’s a problem if a virus kills everything. I mean of course, for the virus.

For a virus to survive it has to hop around and reproduce by finding new victims. If it doesn’t, then it dies along with it’s host. So it can’t be too deadly because then it’ll never spread.

A virus has to find a sweet spot where it can come along for the ride and kill you but not before you help it find someone else to infect. Ideally, it should be so benign as to never kill you. That way it can infect everyone you meet. Yay!

So the virus starts off by being very deadly. Through mutation and evolutionary selection new strains will appear. Some will be even more deadly! And some won’t.

The ones that aren’t as deadly will spread more since they have more time to spread before killing you. Over time they get less and less deadly.

And thus we arrive at Herpes. We’ve lived with variations of Herpes for millions of years. Over a billion people have the nice version (cold sores). Two thirds of the world has had some kind of Herpes.

It starts off killing everyone and being very unpleasant. Imagine how much fun the not-nice version of Herpes would be for you, living in 1690 or whatever. Then over time it evolved in to something basically benign – cold sores.

Cold sores (Herpes Simplex) have no cure and no vaccine. You’re stuck with it. It’s kind of annoying, but it doesn’t kill you or render you permanently unattractive to the opposite sex.

And thus to government.

Governments used to basically kill everyone. Think kings and queens and Napoleon. Big wars, random reasons for those wars, lots of death. Let’s all build a bunch of ships and kill people.

Over time, government has figured out that if you keep killing everyone then it gets hard to have anyone left over to tax. This is just like a virus evolving to be benign.

Government evolved from arbitrary rulers and rules in to modern democracy. Government no longer kills everyone all the time, but just taxes people instead in a far more stable symbiotic relationship.

There are still random flare ups, just like Ebola: Occasionally governments (especially far away stupid governments) will randomly kill everyone like Venezuela or Syria in their own ways are doing today. But on average, they’ve evolved to exist with their citizens in benign partnership.

I’m not sure how much farther the analogy can be pushed, but it’s an entertaining thought experiment.

Highlights on Sully & that A320 on the Hudson

A320 on the Hudson

A320 on the Hudson

The Sully movie (based on the book) is out in just over a week which prompted me to read the NTSB air accident report (warning, nearly 200 pages long). In university I used to read these things all the time for some reason.

There are some interesting things in there. Here’s the map of passenger evacuations:

Passenger evacuations of US1549

Passenger evacuations of US1549

I’ve modified it from the vertical image in the NTSB report. Nobody goes out the back as it was flooding. Most people go for the nearest exit apart from at the back. First, there was that water coming in the back and secondly crowding at the over-wing exits blocked them. Crew told people to skip to the front, by climbing over seats.

Interestingly, and by chance it seems, the aircraft was equipped for flight over water. Most people didn’t grab seat cushions, and a lot of them couldn’t get the life vest on. Nine people fell in the water.

I’m not sure if that includes the first person out the L1 door (the one you get on the plane through typically). That person jumped straight in to the water and that slide took ~20 seconds or so to begin inflating.

The water was just above freezing and the survivability for that is measured in single-digit minutes for your average human.

The slides are designed to hold 55 people absolute max. The aft slides were out of action so that leaves 110 spots for 155 people on board. They could use the over-wing evacuation slides for flotation right? You’d think so, but not quite. They’re attached to the airframe and would have sunk with it. One of the recommendations of the report is to fix that.

Everyone was off within ~20 minutes of the forced water landing. Injuries? Only a few.

Brace, brace, brace

Brace, brace, brace

The recommended brace position put peoples arms up on the seat in front of them. On landing everyone is thrown forward and a couple of peoples arms suddenly had to take the load of them at impact deceleration plus, presumably, some load from passengers behind them. Their arm went up in to their shoulder and broke it. Apparently two passengers had very similar fractures as a result.

As an aside, if you look around there’s not a whole lot of good information on what to do for brace position. Other than not be in a crash, of course.

One flight attendant had a nasty gash on the leg when a beam apparently broke through the floor but didn’t notice it until off the aircraft.

Apparently the NTSB sensor transcripts:

I’m gonna just call this guy directly cause I don’t think this OPS guy knows what the # he’s doin.

This is mentioned on the ground way before anything bad happens. It happens again later as you might expect. As ever in these things, everything is remarkably normal until it suddenly isn’t.

You can read the book and here’s that movie trailer:

How Alex Mahrou from CH2M got MapClub shut down

MapClub's funding curve

MapClub’s funding curve

Kickstarter notified us yesterday that they were shutting MapClub down, and of course wouldn’t share why. This is despite the funding being successful and 15 people signing up. Fair enough, it’s their baby and their rules.

Well now we know why – Alex Mahrou’s long, angry and sarcastic investigative piece on why people shouldn’t do things that he disagrees with.

There are two primary failures in the piece. The biggest by far, is that he starts out by describing Ryan Holiday’s excellent books on stoicism, not taking things personally and not trying to control the things you can’t change. From there, he leaps in to a 54 page detailed blog post about trying to change other people and being angry about them doing something he dislikes… thus missing the entire point of the books. (which really are excellent by the way).

Another book that might help Alex is The Fish that Ate the Whale, which is all about not following rules that other people set you.

Anyhow, problem number two was missing the dry humor in the kickstarter about Peter, James and I being “luminaries”. More accurate descriptions may be “drunkards” or “skeptics” perhaps. It’s entertaining to see something thrown in there as a self-deprecating joke being taken so far, because I don’t think any of us take ourselves that seriously.

CH2M’s website mentions that they are “turning challenge into opportunity” which no doubt Alex focuses on day-to-day. The challenge of getting your random idea kickstarter shut down of course is the opportunity to fund it in other ways, without kickstarter’s 5-10% cut.

One of the more memorable stories in The Fish that Ate the Whale is about exactly this. When Zemurray couldn’t build a bridge to his banana plantations because his competitors had got the government to ban bridges, he built two piers and put a barge between them instead.

So, thanks Alex for your positive contributions to the world. Good luck banning more bridges, I’m off to build more piers.

Why MapClub?

I have a little kickstarter called MapClub.

I’ve been doing some work with wordpress which led me to Post Status. They have a private club which for $99 allows you to join a slack they set up. It has 650 people in it.

It’s been wonderful and useful. The hypothesis is, if we charge entry to a slack for mapping and mappers of all kinds, can we get the same positive community out of it? Kickstarter is ideal for this, because if we fail nobody is charged anything and it all just goes away.

Peter Batty and James Fee joined in, and the kickstarter is live. So, come join MapClub!

OpenGeoCodes – Download address data for the USA!

Note – originally published over here on the CHI blog.

Today we’re shipping the OpenGeoCodes project as well as the mobile site and the data.

OGC is a project to build open data for addresses, turning a string like “12 Main Street” in to the latitude and longitude of where it is. The desktop site has two main pieces right now. First a simple way to explore the data:


OpenGeoCodes desktop site

Green pins have been verified, red are source data. You can turn pins green by surveying with the mobile app. Second, it has a number of simple online games which show you a pin and then ask whether it is reasonable to move it to the right place. These are a work in progress.

If you want to help fix the data, just open up the mobile site on your phone and walk around. Tap on the address where you are, and if it’s missing just add it. Simple:

Mobile site

Mobile site

The data is downloadable and contains 92 million points or so, exclusively in the US for now. Although, the project does work globally.

Why do this? Well, we need address data. With data like this, OpenStreetMap becomes usable for various end-user scenarios like in-car navigation. Today, to make this possible people typically license that data or infringe it for use with OSM.

Fundamental problems exist with OpenStreetMap itself collecting address data, and in fact very little exists there. There are other projects but they don’t have a consistent (or any) license and tend to rely on governments or VC/corporate money for support which could disappear any time.

Sustainable Open Source

To me, the question is how to build datasets where everyone wins and do it sustainably. We want this data to be open, but it’s kind of boring to ask volunteers to collect it, compared to making beautiful maps. On the other hand, there are plenty of companies that would be happy to pay for data like this if it was reasonably priced. Can we marry these two things?

In the software world, the answer is dual licensing. That’s the idea we’re exploring here with OpenGeoCodes. Private funding exists to pay people to collect this data in certain places and you’ll see us do that. With money, we’re able to pay people to fix the code and the data. We’re able to pay people to import new datasets and merge them, rather than waiting for volunteers who may not be interested. We’re able to work with you if you have updates to the data, to incorporate it, without the friction that a typical open project would entail.

And yet we can still make the data open. For now it’s CC-By-NC but this will likely become more liberal and additionally older data will be released under more open licenses. So you’ll be able to download old data under the public domain, where newer data may have a few restrictions or cost some money. Then we take that money and use it to improve the data for everyone.

OpenStreetMap will likely remain ODbL forever. If you think about it, this means the public domain mapping data isn’t improving at all. It would be nice if old OSM data dropped in the public domain after a year or two but this is fraught with difficulty. Here with OpenGeoCodes we can experiment with that and see if we can find some balance where we use money to improve this address data in partnership with open communities so that everyone wins.

Get in Touch

Have a need for geocoding data? Have data you can contribute back? Tired of expensive or badly licensed data? It’s very early days for this project. There are a number of tools and pieces of data coming down the road, and if you want to get involved please say hello or join the mailing list.

Connecting WordPress to OpenStreetMap with Auth0

If you log in to this blog you can now do so using your OSM account. If I say so myself, that’s pretty awesome. Here’s how I did it:

First we need to install the Auth0 WordPress Plugin which you can find by opening up WP, going to plugins and searching for “Auth0.”

Auth0 is just fantastically awesome. It’s a service which allows you to login to anything using anything. For example, you have a rails project and want to log in using facebook. Or you have a Node project and you want to log in using Active Directory. Or in our case, WordPress and log in using OSM. Auth0 is very extensible and developer friendly. For example, there are arbitrary JS events that fire through the login process. You can have twilio send you an SMS when someone logs in as an example.

Another way I like to think about it is like this: It used to be that you’d write a PHP app with JS front end and SQL backend. What Ruby on Rails did is meld together SQL and Ruby so now you only need to learn two things (Ruby and JS). You didn’t have to write SQL as well. Now things like meteor are removing even that so you just write JS everywhere. In a similar way – the first thing you do when you make an app is usually go build your login system. No more! Just use Auth0 and avoid all that pain. Auth0 is going to be more secure than anything you do, and immediately extensible.

Once you’ve installed your WP plugin, head over to the connection API Explorer.  Most things in your Auth0 dashboard are trivial you just turn them on and off like this:Capture

But OSMs authentication API isn’t this easy for a number of reasons. First, it uses OAuth 1.0(a) and Auth0 support version 2 out of the box as a thing on the dashboard. Second, OSM still uses XML where the rest of the world has moved on to JSON.

But it still works! We just need to use the Auth0 connection API to create a connection.

Next you need to log in to OSM. Click on your user at the top right, click settings, click OAuth settings, and create a OAuth Client. More docs are here. Once you have a OAuth app set up on OSM, you will get your client id and secret you can use with the code below.

On the Auth0 dashboard, create an application (applications -> create) and note down the client ID and secret.

On the API page, create a token with connections:create with the token generator at the top left – this lets you create new connections straight from the browser:

Capture2You also want to create a token with all the permissions around the following: clients (create and update), connections (create, read and update), rules (create and delete) and users (create, read and update). Note down this token, as the Auth0 WP plugin will need it.

Next we need to paste some code in to the box marked “body”:

  "name": "OpenStreetMap",
  "strategy": "oauth1",
  "options": {
    "client_id": "YOUR OSM CLIENT ID HERE",
    "client_secret": "YOUR OSM SECRET HERE",
    "requestTokenURL": "",
    "accessTokenURL": "",
    "userAuthorizationURL": "",
    "scripts": {
      "fetchUserProfile": "function (token, tokenSecret, ctx, cb) {var parseString = require('xml2js').parseString;var OAuth = new require('oauth').OAuth;var oauth = new OAuth(ctx.requestTokenURL,ctx.accessTokenURL,ctx.client_id,ctx.client_secret,'1.0',null,'HMAC-SHA1');oauth.get('',token,tokenSecret,function(e, b, r) {if (e) return cb(e);if (r.statusCode !== 200) return cb(new Error('StatusCode: ' + r.statusCode));parseString(b, function (err, result) {if (err) return cb(err);var profile = {user_id: result.osm.user[0]['$']['id'],given_name: result.osm.user[0]['$']['display_name'],picture: result.osm.user[0].img[0]['$'].href};cb(null, profile);});});}"
"enabled_clients": [

Remember to enter your ID and secret. Now click the “Try” button and you should get a “201” response that the connection was created.

So now we need to hook this up to the Auth0 login box (called the “lock”). Back on your wordpress site, go to the Auth0 plugin, settings, basic. Here enter your client ID and secret from when you made the application in the Auth0 dashboard. Also add the API token you created with all those permissions and click save. Next go to the advanced settings and enter the following in the CSS box:

#a0-lock.a0-theme-default .a0-zocial.a0-osm {
    color: #fff;
    width: 40px;
    height: 40px;
    background: #ffffff url('') center center no-repeat no-repeat;
    background-size: 21px;
    border: 1px solid #5C666F;

And then this in the JS box:

lock.once('signin ready', function() {
    var link = jQuery('<div title="Login with Open Streen Maps" class="a0-zocial a0-icon a0-osm " dir="ltr"><span>Login with Open Streen Maps</span></div>');
    link.on('click', function () {
            connection: 'OpenStreetMap' });

    var iconList = jQuery('.a0-iconlist');

We need to do this to add the button on the login box for OSM. Lastly, go back to your Auth0 dashboard and the app you created. You’ll need to add a line in “Allowed Callback URLs ” which will be unique for your site, but for my blog it’s this:

That should be it, now users can log in using OSM:

Capture3Notice that I’ve turned on facebook, GitHub and so on… and a the end there’s the OSM logo. Click it and you can login with OSM!

Of course, now you’ve done this it means you can connect an iOS application, your webapp or anything else to OSM in the same way. Magic.

Why I like what3words

When I first came across w3w I had the same reaction many people do – I just didn’t get it.

The idea is pretty simple. Give every 9ft square on the planet three words. So right now I’m at spite.nearly.maps which is a hotel next to SFO. Or hills.boost.oldest is somewhere in England.

There are people out there for whom location is a daily problem. Firefighters trying to find a hydrant. Police trying to find one another. Delivery drivers trying to find the right door. The billions of people who don’t have an address system. For people like that, having some kind of location system makes obvious sense. It’s not hard to help them understand the value of w3w since they spend half their life looking for “the green door half way down on the left.” At 3am. In an emergency.

For most other people we only have this problem occasionally. First you live somewhere where there are addresses. Second you have a phone. But you still have situations where your friend can’t find you in a crowd. Or you go to the doctor and their address is on A Street but the entrance is on 1st Avenue. It doesn’t happen that often so you don’t think of it as a big deal.

But it actually is. If you multiply out all that wasted energy it’s going to end up as billions of dollars of wasted time and gasoline. Just think of every time the secretary has to explain to the new patient that the entrance is on a different street, every day for years. In just one doctors office.

Then in the mapping world, and the computer world, we think this is easy. It’s just latitude and longitude. Or at worst, it’s just a geohash. This is true whenever you have two computers talking about location. If we both have phones, then they can just swap location data off the GPS. Yay.

But here’s the thing. First – where humans are involved you want something simpler. And second geohashes are terrible for actual location when a human needs it.

Geohashes and lat/longs have a bunch of downsides for humans. They’re difficult to remember, bordering impossible. They’re ambiguous – if you get a number wrong then there’s no way to check. And of course everyone has their own hash system.

If you want to design a system that anyone can use and remember, three words is actually a pretty good solution.

  • You can remember three words
    • Shorter words are used near population centers to help this
    • Homonyms are removed (sail, sale)
    • Negative words are removed
  • There’s built in error correction
    • Similar sets of words (e.g. spite.nearly.maps and spit.nearly.maps) are in very different places, so it’s clear there is a problem
  • You can say it over a phone or radio
    • No “b like banana” to spell some strange code out
  • It doesn’t take a lot of cognitive function
    • It’s just three words, not some complicated looking thing that I might mistake a 1 for a 7 or something

If you look at the hashes that have existed in the past they tend to be some code for location like ‘dy32gE@3’. The technologist solution to this problem is “make an algorithm, make it open, we’re done!”

But the value is much less in just making any old algorithm and declaring the problem solved. The actual value here is first, to build a great algorithm for people, not just for PhDs in Mathematics. Second, to market it.

Because that’s where everyone kind of just gave up. There’s this fantasy that if I make something open and put it on the internet that somehow, via magic, people will use and build upon it. But people don’t. Mostly they don’t know it exists, don’t know it’s a problem and will never use your random geo hash thing.

The thing that’s useful and interesting here with w3w is that a lot of thought and time is going in to marketing and PR so people know about the problem and the solution. And if you go look, that is getting a lot of traction all over the place. Because it turns out that everyone from camping magazines to Glastonbury festival staff to people delivering mail in slums needs a location service. And they’re using w3w.

Even Ireland could do with something better than spending 27 million Euro on a code system.

To drill it home; it’s not the technology. The technology is great, and a lot of work goes in to that. Actual real linguists work on building new language versions. Other hashing algorithms I’m sure were great in their way too. But who cares if nobody uses them?

And that’s why w3w is interesting. They have truly great – some of the best I’ve seen – people who’re pushing this solution all over the place to people for whom it’s an actual problem. If you live in a western country with addresses, a functional cell phone network and you work on open mapping… that probably just isn’t you.

The other thing is, it’s a company born of a problem which means there’s a focus. It isn’t about just burning more money and figuring out what business model fad to follow this week. It’s a real problem, experienced and solved by the same people. Chris, one of the co-founders, actually had this problem coordinating deliveries of music equipment and performers to perform live events. He couldn’t get multiple trucks to show up in the same place. Even when talking to them on the phone. This is in England – a relatively developed country with a paved road network, where citizens speak a common language and road signs blanket the country. Where people are highly paid and educated.

And for some reason we consider it normal in such a modern time and place, that two people can’t locate each other occasionally. That’s actually nuts when you think about it. It’s 2016 – really this should not be a problem. And it costs us a lot of time, energy and money.

By contrast imagine you were born in a world where w3w just existed and everyone used it. You’d think your grandparents were pretty dumb to not be able to find each other at a concert. Or not be able to tell an emergency responder where you were in a field or on a big road. Or that delivery drivers actually wandered around trying to find the right door. And yet were able to somehow land rockets on the moon.

Because that’s the world we live in. And maybe by building a common language of location, for humans, we can make it a problem our grandchildren can just laugh at.

Surface Phone

Six months ago or so I had a job that required a large amount of parallel processing in Windows. The economics and technical constraints of it were such that doing it in the cloud wasn’t going to work easily. So I took to craigslist and bought 8 laptops for about $50-100 each and put Windows 10 preview on them.

These were crappy, old, low spec laptops with keyboards that mostly functioned. And here’s the thing: Win10 ran great on them. Surprisingly great. I hooked them all up to wifi and a remote disk, ran a command and they were off and computing stuff for me. Then I sold them all again, for basically what I paid for them.

Microsoft is rumored to be working on a flagship phone device, dubbed the Surface Phone.


Begin pure speculation:

I think the Surface Phone is just going to run full Windows 10 and it’ll be an x86/64 Intel device. Here’s why:

  • Windows 10 Mobile on high end devices now feature Continuum. You plug in a display and keyboard and mouse (or bluetooth) and it becomes a pseudo-desktop computer. I say pseudo because the apps are still the pretend Office, pretend Outlook and so on. A real Win10 phone will just be a real Win10 computer. Plug in the display, and it’s a real machine, able to run the universe of windows apps.
  • Old hardware runs Win10 great, as I discovered. Phones are really just old hardware.
  • The high end Lumias can apparently accept micro-SD cards up to 2Tb. I put a 1 or 2Tb SD card in my Surface Phone and it’s a real machine.
  • It fits with the Surface being a tablet-laptop. The Surface Phone can be a phone-desktop.
  • It’ll cut the budgets for enterprise. Microsoft can go to United Airlines, or whatever, and sell them a million phones which are also desktops, cutting the device budget in half. And their IT staff will be happy, since it’s all just still Win10 machines out there.
  • It explains Win10 Mobiles lack of push, and nothing much happening in the phone space for Microsoft. I have it on a Lumia 535, which is a super low end device. It actually works pretty well but it doesn’t feel like Microsoft is super serious about it. The releases are slow and it doesn’t have a ton of polish. Maybe it’s just like WinPhone7 (based on CE) and it’s another stopgap until phones just run the full Win10.
  • It also leverages all the apps. The mobile Outlook and so on can all still run on a x64 Surface Phone.
  • It leverages all of Microsofts strengths. The other 80,000 (or whatever) people at Microsoft can all help the phone be a success if it’s running full Windows. A lot harder if it’s some bastard child requiring special care and attention.
  • Intel is rumored to be working on the Surface Phone too.
  • Because it’s a desktop machine, it’ll be plugged in most of the day. So you can sidestep a lot of power constraints of running a x64 machine all day long on battery.
  • Microsoft has bridge projects so you can port your android or iOS app to Windows. Having a phone just run full Win10 will help immeasurably in simplifying that whole idea. No porting to strange OS or processor. It’s just Windows.
  • What the hell else will they do? Win10 Mobile is going to be tough to push otherwise.
  • It fits the history and it’s just logical. DOS and Win3.1 combined to Win95. 95+NT to become Windows… Pulling in the train of WinPhone OS in to Windows makes sense.
  • Look at the Win10 tablet devices. Stick a SIM card in one and make it slightly smaller and it’s a phone.
  • It has to happen eventually, why not now?

So in short, what you’re seeing in high end Win10 Mobile devices, things like Continuum and porting Android apps over is just  dress rehearsal for phones running full Windows.

In addition to the prediction that it would be a real Win10 machine;

  • I think it’ll be a phablet. It’s the preferred form factor these days and it allows you to fit a bunch of hardware in too. Call it $699 or so and you need to add the SD card. Probably too hard to get the cost down to $499 but you never know.
  • There might be a retail SKU which includes the phone, a dock, keyboard and mouse for $999. Probably just USB for cost reasons.
  • You still want to make the phone able to make phone calls while it’s a desktop computer. This is tough because it means you can’t really use a drop-in dock. You can use a long cable but it’s messy. A dock for power, but the display, keyboard and mouse being wireless would make the most sense but may be too expensive to be viable.
    • Having a SKU for a display with the hub hardware built in would make sense. You pair your phone to the display, which has the keyboard and mouse attached. Rather than having a standard display and separate docking hardware.
  • It might make sense to make some kind of laptop-like dock for the phone, maybe completely wireless again.
  • It might make sense to short desktop hardware makers if all this happens.

Or, maybe I’m completely wrong.

Powered by WordPress. Designed by Woo Themes